Crisis Communications Course

This course will look at the nature of crises, distinguishing key characteristics between incidents and crises along with communications within the context of business continuity and crisis management, and how crisis communication is integral to crisis management. The course will also look at the barriers to effective communication and how to identify common obstacles to successful communication during a crisis. Managing relationships and strategies for maintaining them during turbulent times. The potential for reputational damage and the impact it can have on an organization, along with elements on creating a sincere and effective apology.

This two-day course is inclusive of course slides and a Student Workbook and aligns with the Good Practice Guidelines (GPG), as well as current international standards in business continuity.

What the course covers:

Understanding crisis communication
Forming the crisis communications team
Preparing the crisis communication plan
Developing effective messages
Engaging with traditional outlets and social media
Internal communication strategies
Post-crisis

By the end of the course, you will be able to:

Understand the key principles of crisis communication and how they relate to business continuity and crisis management.
Know the roles and responsibilities of the crisis communication team and how to integrate this with the crisis management team.
Learn the steps to identifying interested parties and formulating and delivering effective messages.
Understand how to engage with traditional and social media during a crisis.
Apply the skills and techniques to develop crisis communication protocols and plans.

This course is designed for business continuity professionals, corporate communication personnel and others with responsibilities for developing and implementing a crisis communication plan in their organizations.

LTP course dates coming soon!

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