BCI Podcast: Social Media Management During a Crisis |Episode #4: Reputational risk events on social media with Bree Goodall-Beer
In this new podcast series titled "Social Media Management During a Crisis", we will look at how organizations can prepare their social media management for a crisis. This means examining if/when organizations can use social media as a ‘crisis management’ tool to safeguard their reputation, as well as the key steps that need to be undertaken to use social media purposefully during a crisis.
In this final episode, we talked with Bree Goodall-Beer, Co-founder and MD of Untaptd, about ‘Reputational risk events on social media’, including:
- In today’s world, how powerful is social media for organizations in terms of their reputation?
- We have seen individuals being ‘cancelled’ as a result of social media storms, can this also happen to organizations?
- As any organizational missteps can now be widely shared and spread through social media, what can the BC team do to pro-actively mitigate this threat?
Please note that this podcast is exclusive to BCI Members only. If you are a Member, please login into your website account to access it.
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